Online marketer, software developer, Co-founder and CEO of DragonSearch, and author of the comprehensive and very practical book Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever , Ric Dragon describes the best practices for creating the ideal social marketing strategy for your organization. Ric Dragon provides ideas for using the right tools and developing a strategy and process for your goals. Ric Dragon demonstrates how to create a social media strategy that is quantifiable, repeatable, and improvable. Ric teaches the basic steps needed to focus on the desirable outcomes, find the ideal micro-segments of your market, and how to locate the communities where those tiny segments are found. Ric shows how to identify the flexibility of the process to identify and capitalize on new social media tools and platforms as they appear. Learn how to create and utilize a fully integrated social media strategy for your company and your brands.
Ric Dragon is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Thursday, October 4, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Online marketer, software developer, Co-founder and CEO of DragonSearch, and author of the comprehensive and very practical book Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever , Ric Dragon describes the best practices for creating the ideal social marketing strategy for your organization. You will learn:
* How an organization wide approach to social media works
* How to use best practices to establish a social media strategy
* How to create a strategy that is quantifiable, repeatable and improvable
* How to find micro-demographics in online communities
Ric Dragon (photo left) is CEO and co-founder of DragonSearch. Ric Dragon has more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. He is a sought-after speaker, having spoken at numerous marketing and technology conferences. Ric is also a regular guest columnist for Marketing Land, and Social Media Monthly.
His new book, Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever, was published by McGraw-Hill in June 2012 and has received positive reviews. His previous book, The DragonSearch Online Marketing Manual is also available.
My book review of Social Marketology Improve Your Social Media Processes and Get Customers to Stay Forever by Ric Dragon.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with online marketer, software developer, Co-founder and CEO of DragonSearch, and author of the comprehensive and very practical book Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever , Ric Dragon, as he describes the best practices for creating the ideal social marketing strategy for your organization. Ric Dragon provides ideas for using the right tools and developing a strategy and process for your goals. Ric Dragon demonstrates how to create a social media strategy that is quantifiable, repeatable, and improvable. Ric teaches the basic steps needed to focus on the desirable outcomes, find the ideal micro-segments of your market, and how to locate the communities where those tiny segments are found. Ric shows how to identify the flexibility of the process to identify and capitalize on new social media tools and platforms as they appear. Learn how to create and utilize a fully integrated social media strategy for your company and your brands on Blog Business Success Radio.
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