The Tao of Twitter
Changing Your Life and Business 140 Characters at a Time
By: Mark W. Schaefer
Published: July 24, 2012
Format: Paperback, 169 pages
ISBN-10: 0071802193
ISBN-13: 978-0071802192
Publisher: McGraw Hill
"People sharing, connecting, teaching, and entertaining each other in the moment - from every corner of the world. I had caught a glimpse of something profound and wonderful, writes blogger, internationally recognized educator, speaker, and business consultant Mark W. Schaefer, in his concise and action oriented book PeThe Tao of Twitter: Changing Your Life and Business 140 Characters at a Time. The author describes how to build influence on Twitter, how to create an engaged audience of followers, and how to utilize Twitter as a game changing competitive advantage.
Mark Schaefer recognizes that there is a deeper and richer undercurrent of events and connections taking place on Twitter than appears in the stream of tweets. The author points out that even within the seeming randomness of the Twitter postings, there is an enrichment and a powerful synergy. Mark Schaefer calls this potentially life and business transformational force the Tao of Twitter. For the author, any business or personal event that began with a single tweet, represents a success formula. Mark Schaefer presents the larger picture that surrounds these individual tweets, which turns them into a repeatable and effective formula. The author shares a systematic approach to utilizing the power and synergy of Twitter to move any business to ever greater success.
Mark W. Schaefer (photo left) understands that the power of Twitter is through connections, and the myriad of multiplications of those connections. Through the provision of useful and meaningful content, and the innate desire of people to help one another, the tweets are spread across the Twitterverse. For the author, the meaningful content is the catalyst that speeds the Twitter activity. The desire to help others authentically, and without a direct intention of selling, is part of the Tao of Twitter as well. Human interaction and sharing of meaningful content provides the foundation of the Tao of Twitter.
Along with the three basic aspects that form the Tao of Twitter, Mark Schaefer shares a series of chapters for using Twitter more effectively. Those chapters include:
* The business benefits of Twitter
* Lists - The key to Twitter sanity
* 20 ideas to toast your competition
* Twitter time savers
* Balancing the personal and professional
* Secrets of influence on Twitter
* Advanced Twitter concepts
* Becoming a top cat in Twitter chats
* Is Twitter for everyone
* Tao power: Putting it all together
For me, the power of the book is how Mark Schaefer combines a theoretical framework, a philosophical outlook, and a practical hands on guide to using Twitter effectively into a comprehensive whole. In a book that is concise and to the point, the author provides a complete approach to using Twitter the right way. Early in the book, the author emphasizes who the Tao of Twitter is most decidedly not about selling directly to followers. Instead, the reciprocity and authentic sharing of ideas and contents will lead to favorable results.
In many ways, the Tao is karmic. The more good and sharing a person provides for others, the more benefit flows back to the sharer. At the same time, the book is a valuable users manual for understanding the intricacies and features of the Twitter platform. The author also shares the refreshingly honest view that Twitter is not for everyone. That insight is important to understand as well, as the platform is not to everyone's taste or works toward their goals.
I highly recommend the clear and insightful book The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time by Mark W. Schafer, to anyone seeking an open and honest appraisal and guide to using the Twitter social media platform effectively. This book will place your presence on Twitter on the right track to benefiting you and your followers.
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