Inside the Sell Real Estate
Top Agents Reveal Unspoken Secrets and Dangers of Buying and Selling Your Home
By: Hans Wydler, Steve Wydler
Published: July 2, 2012
Format: Hardcover, 152 pages
ISBN-10: 1936961075
ISBN-13: 978-1936961078
Publisher: LINX, Corp
"Our goal with this book is to take you 'inside the sell'. We expose the unspoken secrets and dangers of buying and selling your home and, by so doing, level the playing field between the real estate professionals and seller/buyer", write founders of Wydler Brothers Real Estate in Washington, DC, Hans Wydler and Steve Wydler, in their straight talking and eye opening book Inside the Sell Real Estate: Top Agents Reveal Unspoken Secrets and Dangers of Buying and Selling Your Home. The authors describe how sellers can receive a larger return on the sale of their house, and how buyers can receive the best deal when they purchase their next home.
Hans Wydler (photo left) and Steve Wydler understand and they emphasize that what you don't know, either as a buyer or seller, can hurt you. The authors start at the beginning, as they take the buyer inside the sell, and share an important primer on how the real estate industry works. Hans and Steve Wydler provide a complete overview, along with a close examination, of the conflicts and hidden dangers that can ensnare either the unwary buyer or the uninformed seller. The authors guide both potential home buyers and house sellers through the often bewildering maze of pitfalls that await the unsuspecting person.
Steve Wydler (photo left) and Hans Wydler recognize that buyers and sellers face different, but equally important challenges when considering and completing a property transaction. The authors cover every aspect of the sale from evaluating the market, to choosing the right real estate agent, to negotiation, to ensuring a completed sale that satisfies your needs.
The authors include the following topics for in depth discussion, and share their inside the sale knowledge and experience:
* Follow the money
* Neighborhood specialists: Friend or foe
* Liquidity: The white elephant
* The listing agreement: It's a cookbook
* Commission structure: Which one is right for you and why it matters
* Signs your agent is lazy, incompetent, or worse
* The key to selling your home: Our secret sauce
* Presentation: Staging is not decorating
* Pricing: What's my home worth
* Negotiating: It's not just about price
* Picking an agent: What to look for and expect from your agent
For me, the power of the book is how Hans Wydler and Steve Wydler provide real world experience and insider knowledge to both buyers and sellers. The book is balanced in its approach to describe the perils and solutions for people on both sides of the property transaction. The authors pull no punches in their assessment of the myriad of pitfalls that await the unprepared, whether they looking to buy or sell a home.
As real estate agents themselves, Hans Wydler and Steve Wydler share the inside story of how brokers and agents operate, how to choose a good agent, and how to avoid the agent who won't be the right one for you. The section on negotiation is very helpful for people on both sides of the transaction, as effectively arriving at a price and other conditions presents a real challenge for most people. The authors write in every day language, and present the material in an understandable format. As an added bonus, the authors share their words of wisdom in quick and memorable tips within each chapter.
I highly recommend the engaging and advice packed book Inside the Sell Real Estate: Top Agents Reveal Unspoken Secrets and Dangers of Buying and Selling Your Home by Hans Wydler and Steve Wydler, to anyone considering either buying or selling a home, and is seeking some reliable and practical information on making the transaction less stressful and more satisfying when completed. This book is a goldmine of valuable information, and well worth reading, regardless of your experience level in the world of real estate.
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