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Senin, 09 Juli 2012

Purple Squirrel by Michael B. Junge - Book review

Purple Squirrel

Stand Out, Land Interviews, and Master the Modern Job Market

By: Michael B. Junge

Published: January 12, 2012
ISBN-10: 1467992607
ISBN-13: 978-1467992602
Format: Paperback, 238 pages
Publisher: CreateSpace

"Everyone seems to be looking for an almost impossible mix of qualifications, skills, and experiences. In the staffing industry, we call this "searching for purple squirrels". As a job seeker and professional, one of your primary goals should be getting to the place where you are readily identified as such a resource", writes career coach, entrepreneur, and member of the leadership recruiting team at Google, Inc., Michale B. Junge, in his very practical and insightful book Purple Squirrel: Stand Out, Land Interviews, and Master the Modern Job Market. The author describes a complete systematic process for landing the ideal job, in any economy; and for becoming an outstanding performer and effective personal career manager.

Michael Junge understands that the employment landscape has changed dramatically in recent years. Previously effective job finding techniques no longer work; and the fundamentals of resume writing, interviewing skills, and salary negotiations have changed as well. The author presents the latest real world proven strategies, for finding that great job, and for succeeding once on the job. Michael Junge starts right at the very foundation of the individual employment seeker's vision of their ideal work and chosen life. With these building block firmly in place, the author guides the job hunter through the latest concepts of finding employment, including that of having employers discover their own potentially ideal employee.

With employers seeking what Michael B. Junge (photo left) describes as an outstanding purple squirrel, it's essential for anyone seeking a career to consider becoming precisely that unique individual. The author presents the strategies for transforming any employment seeker into a magnet to attract motivated employers.

With employers being overwhelmed with traditional applications and resumes, Michael Junge offers an alternative approach to being noticed by the right employers in the new employment marketplace. With the interview secured and the job in place, the author moves on to being the ideal employee, who is not only effective but also builds an ever more impressive career management portfolio.

Michal Junge divides the book into three overall section, with each one serving as the building blocks for the subsequent chapters. The three parts include:

* A foundation for success
* Becoming an opportunity magnet for employers
* Getting on the fast track with your career

For me, the power of the book is how Michael Junge combines a strong theoretical framework for employment seekers with proven techniques for finding the ideal job into today's difficult job environment. The author presents the latest tactics, proven in the real world, to become a sought after employee. Michael Junge understands the employment dynamic from both the employer and employee perspectives, offering rare insights into their interaction.

The author goes beyond the standard recommendations given to job seekers, and instead offers an alternative viewpoint of becoming a magnet for the best employers. Michael Junge also includes important chapters on what to do as a new employee to ensure that the individual gets on the fast track, and takes effective control over their own career.

I highly recommend the indispensable and very hands on book Purple Squirrel: Stand Out, Land Interviews, and Master the Modern Job Market by Michael B. Junge, to anyone who is currently looking for a job or who may seeking new employment in the near future, and wants a book that provides the latest information on the employment market today. This book will very likely get you that ideal position, that you have sought for so long a time.

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