Minggu, 08 Juli 2012
JOBS: How The United States Can Reach Long-Term Full Employment by Dr. T. William Hefferan
How the United States Can Reach Long-term Full Employment
By: Dr. T. William Hefferan
Published: May 26, 2012
Format: Paperback, 402 pages
"Should we really just wait it out and hope unemployment will mysteriously settle in at around 4 percent forever, as in the good old day. never happen. We need long-term solutions that address the massive waves of headwinds that have simultaneously paralyzed our country in today's situation, in ways they never have before", writes former CEO, T. William Hefferan in his revolutionary and results oriented book JOBS: How the United States Can Reach Long-term Full Employment. The author describes how a cooperative and mutually beneficial approach by both employers and employees, with an emphasis on creating meaningful work, will not only solve the immediate unemployment crisis, but will maintain low unemployment levels well into the future as well.
T. William Hefferan understands that the current unemployment landscape is fundamentally different from recessions of recent memory. As a result, the author considers the standard approaches to solving the problem, of chronically high unemployment, are doomed to failure. The author supports taking a very different course of action, through collaboration between employers and employees. Instead of waiting in vain for government action that may never happen, T. William Hefferan takes the positive approach of solving the unemployment crisis through private sector activity. The author proposes the concept he calls by the acronym EMBER: establish a mutually beneficial and rewarding employment relationship.
William Hefferan (photo left) recognizes that developing a comprehensive proposal for long-term full employment requires an all encompassing strategy. Instead of relying solely on employers to create jobs, the author offers the alternative concept of involving employees in the process as well. The author helps guide employers toward employees who are passionate about work, and who will help grow the business while building a positive company culture. At the same time, William Hefferan shares techniques for prospective employees to discover their ideal employer.
The EMBER concept consists of ten mutually reinforcing building blocks. Those ten foundational blocks are;
* Passion for work
* Finding an EMBER job
* Connecting with EMBER employees
* Creating an EMBER environment
* Ethics and authenticity
* Personal branding
* Online social networking
* Education and retraining
* Innovation and entrepreneurship
For me, the power of the book is how T. William Hefferan develops an all encompassing proposal for ending unemployment. The author provides an alternative to the usual ideas that either government or employers will somehow solve on their own the problem of unemployment. William Hefferan adds the missing piece of the puzzle in the form of passionate employees. With the addition of employees as part of the solution, the author turns his attention toward guiding employers to build workplaces that engage that passion.
William Hefferan offers the all inclusive, and mutually beneficial EMBER program as the key to achieving full employment over the long term. The author supports his concepts with both his massive peer reviewed research project where both employees and employers were interviewed as to their requirements. Along with the research results, the author provides a complete blueprint for both employers and employees to put the EMBER proposal into action.
I highly recommend the visionary and transformational book JOBS: How the United States Can Reach Long-term Full Employment by T. William Hefferan, to employees, job seekers, employers of all sizes, members of the media, economists, elected officials, public policy makers, and members of the general public who are seeking a fresh and viable vision for reaching full employment. This book will change the way you think about job creation, and the roles of the employer and employee in the overall process.