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Rabu, 14 Maret 2012

Meg Cadoux Hirshberg: For Better Or For Work - Blog Business Success Radio

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Columnist for Inc. Magazine, co-founder of Stonyfield Yogurt, and author of the deeply personal and transformational book For Better or For Work: A Survival Guide for Entrepreneurs and Their Families, Meg Cadoux Hirshberg, describes how to cope in the areas where entrepreneurship and family collide. Meg shares insights into life in a start-up company looks like from the inside. She provides insider stories of how running a new company has a real impact on the entire family. She also offers advice on how to be best prepared for the inevitable rollercoaster ride of running a new business. Meg shares honestly about how entrepreneurship has a real effect on all members of the family. Discover as well the issues of borrowing money from relatives, how business power struggles can affect family harmony, and how painful inter-generational succession can be on both the family and for the company. Learn how maintaining a work-life balance can be especially challenging for entrepreneurs and their families.

Meg Cadoux Hirshberg is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Thursday, March 15, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Columnist for Inc. Magazine, co-founder of Stonyfield Yogurt, and author of the deeply personal and transformational book For Better or For Work: A Survival Guide for Entrepreneurs and Their Families, Meg Cadoux Hirshberg, describes how to cope in the areas where entrepreneurship and family collide. You will learn:

* Why families face so much stress in start-up companies

* How to keep marriages and families intact in start-ups

* How to pass the business along to the next generation

* How to cope with money and time demands on everyone



Meg Cadoux Hirshberg (photo left) grew up outside New York City and graduated from Brown University with a degree in Comparative Literature. After college she moved to California to work on an organic farm. For three years she ran a science education garden for elementary school children. Her interest in organic growing led her to get a Master’s degree from Cornell Agriculture School, after which she was hired to manage a large organic vegetable operation in New Jersey.

Eventually Meg moved to New Hampshire and married Gary Hirshberg, founder and current President and CEO of Stonyfield Yogurt, whom she’d met at an organic farming conference. Meg worked in the business for several years, in sales and yogurt production. Stonyfield Yogurt took nine painful years to reach profitability, and now, with about $350 million in sales, it is the largest organic yogurt company in the world.

After Meg stopped working in the business, she wrote two yogurt cookbooks, and launched a career in freelance nonfiction feature writing for magazines, including Yankee, New Hampshire Magazine, and The Boston Globe Magazine. Currently Meg is a regular columnist for Inc. Magazine. Her column, “Balancing Acts”, focuses on work/life balance issues in an entrepreneurial setting, a subject she also addresses in speaking appearances. Meg enjoys gardening, going for long walks and teaching nonfiction writing at a community college. Meg and Gary have three children.

My book review of For Better or For Work: A Survival Guide for Entrepreneurs and Their Families by Meg Cadoux Hirshberg.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio.com

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

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To call in questions for my guest, the number is: (347) 996-5832

Let's talk with columnist for Inc. Magazine, co-founder of Stonyfield Yogurt, and author of the deeply personal and transformational book For Better or For Work: A Survival Guide for Entrepreneurs and Their Families, Meg Cadoux Hirshberg, as she describes how to cope in the areas where entrepreneurship and family collide. Meg shares insights into life in a start-up company looks like from the inside. She provides insider stories of how running a new company has a real impact on the entire family. She also offers advice on how to be best prepared for the inevitable rollercoaster ride of running a new business.

Meg shares honestly about how entrepreneurship has a real effect on all members of the family. Discover as well the issues of borrowing money from relatives, how business power struggles can affect family harmony, and how painful inter-generational succession can be on both the family and for the company. Learn how maintaining a work-life balance can be especially challenging for entrepreneurs and their families on Blog Business Success Radio.

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