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Sabtu, 31 Maret 2012

School For Startups by Jim Beach, Chris Hanks & David Beasley - Book review

School for Startups

The Breakthrough Course for Guaranteeing Small Business Success in 90 Days or Less

By: Jim Beach, Chris Hanks, David Beasley

Published: May 19, 2011
Format: Paperback, 208 pages
ISBN-10: 0071753931
ISBN-13: 978-0071753937
Publisher: McGraw-Hill

"Entrepreneurship offers a path that's different from the safe route of staying on course with a job you don't like. It's actually a safer path", write entrepreneurs and educators Jim Beach, Chris Hanks, and David Beasley in their highly practical and results oriented book School for Startups: The Breakthrough Course for Guaranteeing Small Business Success in 90 Days or Less. The authors describe how to start a successful business, based on realistic expectations, and establishing a company the right way for long term viability.

Jim Beach (photo left), Chris Hanks, and David Beasley recognize that the entrepreneurial landscape is littered with failed businesses. The authors provide the hands on and risk reducing skills and techniques to avoid becoming another statistic of failure. The authors stress avoiding the mistakes that derail so many otherwise promising startups, and guide the new entrepreneur along the right path for them, from the very beginning of the venture. Importantly, the authors point out the importance of reducing the unnecessary risk so often associated with entrepreneurship. Instead of taking high cost gambles, the book offers proven and less risky methods of achieving business success over the long haul. Indeed, the authors demonstrate that it's realistic and possible to establish a successful startup in less than ninety days.

Chris Hanks (photo left), David Beasley, and Jim Beach understand that would be entrepreneurs are not willing to risk their home or their retirement savings to start a business. The authors point out that such a high risk gamble is not required to establish a successful startup. Instead of the usual failed techniques, the authors recommend a low risk concept that works around the usual challenges faced by entrepreneurs. With a methodical process for startup success, the authors present a repeatable system that will not only create one profitable business, but will multiply into several successful ventures.

David Beasley (photo left), Jim Beach, and Chris Hanks share their real world tested and proven strategies to guide even the most risk averse person toward business success. Some of their principles include"

* Finding a great idea that will result in a viable business
* Bootstrapping your business without investors or heavy debt loads
* Adding an international market component
* Utilizing the power of the internet
* Marketing your product or service effectively
* Reducing risk through lower inventory
* Hiring the right people
* Buying an existing business or franchise

For me, the power of the book is how Jim Beach, Chris Hanks, and David Beasley provide a low risk approach to establishing a startup business. The authors dispense with the many myths and misconceptions about startups, their financing, and risk factors. Instead, the authors provide strategies, proven in the real world marketplace, that will give a new business a stronger start with lower risk of failure. The book offers a system that is not only practical, but is repeatable for multiple businesses, to create many revenue streams to reduce the risk of any of the cash streams not living up to potential.

The authors also share case studies of their startup process in action, to demonstrate how the process works in other businesses. The book is presented in a logical step by step order, with each chapter containing specific lessons and highlights to emphasize each of the points made for success. Overall, this book is an essential power tool for new and experienced entrepreneurs alike.

I highly recommend the very hands on and success building book School for Startups: The Breakthrough Course for Guaranteeing Small Business Success in 90 Days or Less by Jim Beach, Chris Hanks, and David Beasley, to anyone seeking to start a new business the right way from the very beginning of the venture. This book will change the way that you think about entrepreneurship, risk, and even how to start and operate a successful new company.

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