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Sabtu, 18 Agustus 2012

Tha Art of Being Unreasonable by Eli Broad - Book review

The Art of Being Unreasonable

Lessons in Unconventional Thinking

By: Eli Broad

Published: May 8, 2012
Format: Hardcover, 192 pages
ISBN-10: 111817321X
ISBN-13: 978-1118173213
Publisher: John Wiley & Sons, Inc.

"In this book I want to show you how applying unreasonable thinking can help you achieve goals others may tell you are out of reach, just as it has for me", writes entrepreneur, philanthropist, and founder of two Fortune 500 companies, Eli Broad, in his inspirational and wisdom filled book The Art of Being Unreasonable: Lessons in Unconventional Thinking. The author describes how thinking and acting upon ideas and dreams that other people consider to be unreasonable, leads to success for both the individual and all of society; and shares his philosophy for creating greatness by doing the unreasonable.

Eli Broad understands the power of thinking big and doing great things that other people will call impossible. His business and personal success were the direct result of developing and acting upon ideas that were considered unreasonable at the time. For the author, those seemingly unreasonable ideas were not irrational at all. They were the direct result of study and research into the hidden reality of possibilities. For Eli Broad, that quest for new and unreasonable concepts begins with the simple question of "Why not?" With that critical question as a starting point, the author then offers his proven road map to achieving even the most seemingly unreasonable or impossible goals.


Eli Broad (photo left) recognizes that there are ways to be unreasonable in almost every aspect of business. As a result, the author has devises a series of principles about how to be unreasonable; and very successful in doing the unreasonable as well. Rli Broad shares ideas for asking the unreasonable questions that must be answered, either from others, through intensive and extensive research, and of oneself. Being unreasonable means striving to be the best, and seeking out the best of everything and everyone, in all areas of business and in life.

Eli Broad shares his timeless wisdom with the following philosophies:

* Forget conventional wisdom
* Do your homework no matter how much time it takes
* The value of being second
* How to work 24/7 and still get 8 hours of sleep
* The logic of being logical
* Motivating people by challenging them
* Giving back
* The unreasonableness of art and artists

For me, the power of the book is how Eli Broad combines his wisdom and philosophy of business and life, with the practical ideas to transform unreasonable ideas into reality. Unlike many books of this type, the author has put his ideas to the test in the real world, not once, but many times. In each case, the result was the unreasonable ideas were achieved through the author's blueprint for unreasonable success. The process of being unreasonable is a real world tested, and repeatable process.

Eli Broad adds depth to his concepts by sharing his real world business stories, and how he applied his principles of unreasonableness to reach his goals. As important as the achieving of success is the value of giving back to the society that made those achievements possible. Eli Broad is a strong proponent of sharing and giving back to the world. The author is also a vigorous supporter of artists and all forms of art, that beautify the world, but also ask the unreasonable questions of people and their society. As a collector of art, Eli Broad shares the opportunity for others to be inspired to be unreasonable in their dreams and ideas as well.

I highly recommend the engaging and deeply personal book The Art of Being Unreasonable: Lessons in Unconventional Thinking by Eli Broad, to anyone in any business, profession, non-profit organization, the arts, or interested in dreaming and acting on those dreams. This book will start you on that unreasonable journey, and provide the guidance to achieve those unreasonable goals.

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