Jumat, 10 Agustus 2012
Speak Business Spanish Like An Executive by Louis E. V. Nevaer - Book review
Speak Business Spanish Like an Executive
Avoiding the Common Mistakes that Hold Latinos Back
By: Louis E. V. Nevaer
Published: March 31, 2012
Format: Paperback, 222 pages
Publisher: Hispanic Economics
"I have often seen how many bright and earnest U.S. Latinos fail. And they fail to succeed not because they are incompetent or ill-prepared. They fail because they cannot speak proper business Spanish", writes Hispanic consumer and employment analyst, and director of Hispanic Economics, Louis E. V. Nevaer, in his empowering and engaging book Speak Business Spanish Like an Executive: Avoiding the Common Mistakes that Hold Latinos Back. The author describes how not being fluent in business Spanish holds back the career success of many talented Hispanic and Latino employees, and provides the proper Spanish words and phrases that are essential for achieving full fluency.
Louis E.V. Nevaer understands that Hispanic and Latino employees, who use incorrect Spanish in business settings, will be thought of as lacking knowledge in other areas as well. The author also points out that an individual who lacks the necessary Spanish business vocabulary will appear less confident and will be less likely to achieve their business goals. To remedy this vocabulary problem, Louis Nevaer provides a comprehensive program of what he calls empowerment through language. The author presents the words and phrases for proper business Spanish, to empower the employee. The result is increased self confidence and enhanced career success.
Louis E.V. Nevaer (photo left) recognizes that the correct business words and phrases, used throughout the Spanish speaking world, are empowering within the United States as well. The author refers to these words and phrases as the vocabulary of success in business. Even for non-Hispanic business people, the correct Spanish words and phrases are essential as well. As diversity reaches a linguistic tipping point, the reality for success in business will require a command of proper business Spanish.
The benefits of using and understanding correct business Spanish include the following:
* A job candidate fluent in business Spanish has a competitive hiring advantage
* In a diverse workplace, fluency will result in more and quicker promotions
* Bilingual employees earn more money than others in their industries
* Bilingual employees have a wider range of career choices in a diverse economy
For me, the power of the book is how Louis E.V. Nevaer presents a complete and accessible course in the usage of proper business Spanish. The author provides a unique and approachable technique for teaching the appropriate words and phrases. Instead of the usual lists of words, Louis Nevaer offers a series of paragraphs that not only demonstrate the correct word usage, but also why the phrase is preferable to the inappropriate alternatives.
The author utilizes wit and story telling methods to share the phrases that form the foundation to becoming fluent in business Spanish. The author also blends in important aspects of Hispanic history and culture to provide additional background to the words and phrases taught in the book.
I highly recommend the valuable and very practical book Speak Business Spanish Like an Executive: Avoiding the Common Mistakes that Hold Latinos Back by Louis E.V. Nevaer, to any Hispanic or Latino executives, managers, employees, and students; as well as to any non-Hispanic people, who are seeking to improve their command and fluency in proper business Spanish. In an increasingly diverse work environment, this book and its empowering message and lessons will be a permanent reference book for anyone in advancing their career.