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Senin, 30 April 2012

Visual Marketing by David Langton & Anita Campbell - Book review

Visual Marketing

99 Proven Ways for Small Businesses to Market with Images and Design

By: David Langton, Anita Campbell

Published: September 27, 2011
Format: Paperback, 256 pages
ISBN-10: 1118035674
ISBN-13: 978-1118035672
Publisher: John Wiley & Sons, Inc.

"The world is visual. We use our eyes to take in much of the content that influences our behavior, tempers our reactions, and informs our decisions", write visual communication designers and blogger, David Langton; and CEO and founder of Small Business Trends and BizSugar, Anita Campbell, in their idea packed and very hands on book Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design. The authors describe how eye catching visuals can simply grab and hold the attention of the customer, and share ninety-nine eye grabbing and provocative ideas that will transform your marketing completely.

Anita Campbell (photo left) and David Langton understand the power of the visual for customers, and how seeing an arresting visual presentation will gain attention in ways never imagined previously. The authors provide compelling examples of a wide variety of visual images, ranging from the static to the very dynamic, and from the humorous to the highly interactive.

Through harnessing and utilizing the many forms of visual marketing concepts and variations effectively, even the most jaded and casual customers will become engaged and immersed in the overall marketing message. With the addition of powerful and compelling visual components, even the most ubiquitous marketing materials can become thought provoking and emotionally powerful for the potential or existing customer.

David Langton (photo left) and Anita Campbell recognize that people learn and internalize information, including marketing messages different ways. Through the power of the visual marketing concept, many wide ranging visual and interactive images can be utilized effectively across all types of marketing materials. The power of visual attracts and retains the attention, of even the most uninterested people, provided that compelling visual elements are used by the marketer.

The authors present three overall categories to share their ninety-nine concepts of visual marketing in action. Within each chapter are examples, ideas, creative thinking starters, and visual marketing case studies. The three chapters are:

* More than a website
* Images are everywhere in the physical world
* Power to the print item

For me, the power of the book is how Anita Campbell and David Langton combine the principles and reasoning behind the premise of visual marketing with very practical applications of the idea in the real world. The book is well arranged, with each of the three chapters containing a veritable cornucopia of ideas to kick start any visual marketing program. The authors move far beyond the website as well, and include many traditional marketing pieces, with a fresh visual update.

Each page contains ideas you can use, case studies, and a very valuable takeaway tip, to keep the many concepts in mind. The book is also a visual treasure trove of amazing and arresting images, in keeping with the overall theme of the book. The book is a welcome addition to any marketing library, as it covers the seldom considered area of visual marketing very well.

I highly recommend the ground breaking and thought provoking book Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design by Anita Campbell and David Langton, to any marketers who are seeking both a practical and comprehensive introduction to the power and importance of visual marketing. This book will change the way you think about and approach every aspect of your marketing program, as you will always consider the visual impact of each marketing component.

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